Over 5,000 overall attendance, +15% of tickets sold, + 110% of training subscriptions and 75% of users who stayed at Teatro Franco Parenti in Milan on Friday and Saturday, following the entire programme of the festival, from morning to evening sessions. This is the record data of the third edition of IF! (6-8 October 2016) featuring an even richer program than previous editions with over 70 events and 125 speakers, and confirmed the ability of the festival to bring together large Italian and international guests: from Bruce Sterling to Abigail Posner, from Marco Balich to Rocco Tanica, Fabio Volo, Chef Rubio, Davide Scabin, Umberto Contarello, Sofia Viscardi, Saverio Raimondo, Francesco Mandelli, Tham Khai, Meng and Platinette.