IF! Italians Festival is the first Italian festival of creativity. Created in 2014 and having reached its fourth edition, IF! aims to engage and bring together Italian and international creative excellence. Culture, training, networking, innovation, and entertainment are the pillars around which world-renowned guests, established creative communication professionals, knowledgeable artists and investors present reference scenarios, innovation examples, success stories, and new trends. All these within a “system” that wants to focus on creativity as a key element of the success of an industry and a country that has to engage in its development.